VAPUR / Element Anti-Bottle
We led the creative team to re-think Vapur, one of the most portable, environmentally friendly, and adventure-ready water bottles on the planet. This effort included product design, packaging, merchandising, advertising, visual assets and sales collateral.
The focus was to create a more durable, functional and attractive product, with a visual identity to match. Vapur Element’s branding is birthed from the places it helps people reach; be it mountaintops, gyms or beaches. We aimed to encourage exploration, through a wonderfully portable and useful product, inspiring lifestyle photography and bold packaging and product design.