FELT / Creative Direction
TMRW was brought in to assist with creative direction of PULSE by Felt Audio, the world’s first ultra-portable Bluetooth speaker. This included brand identity, package design, print collateral, digital experience, lifestyle photography and art direction. PULSE arrived early in the wearable technology market, creating the challenge of having to quickly convey the technology’s function but ensuring that it looked great as an accent piece.
We started from a fashion perspective and then built a tech graphic treatment around it. Fresh lifestyle photography, in simple color tones laid the foundation, while Felt’s signature orange callouts drove home the product functionality. We delivered a coveted product identity, whose unique features came to the forefront of a captivating story.