PACKIT / SS13 Creative Direction
In 2013 we were asked to create a comprehensive brand experience to tell the PackIt story, while maintaining the established brand foundation. We were able to stay faithful to a brand which participated heavily in Direct Response TV advertising, while taking the visual identity to a new level.
We kept an inclusive Americana identity at heart, but brought it along for a vibrant and lifestyle-focused rediscovery. Our inspiration was focused on the outdoors, and the out-of-reach spaces that PackIt enables families to conveniently visit. We carried this theme through to packaging, sales collateral, and print design, putting out a range of crisp, colorful, and active-inspired pieces.