PK2 / Brand Identity
We were tasked with making a sub brand of PackIt, one that stayed true to the parent brand but was more appropriate for mass, discount retailers and their customers. We created a new, more direct identity, focused on quickly conveying function and distinction. This extended across logo, packaging, print design, photography, and sales collateral.
The end result was a bold and refined visual presence, which has been able to successfully communicate value in a mass retail environment, selling product consistently priced higher then it’s competitors.