VAPUR / Artist Series Product Launch
The Vapur Artist Series is the result of the Thirst for Design Competition, which brought Vapur, Dwell Magazine and Opportunity Green together for a competition inviting emerging artists around the world to design on a unique canvas; the Vapur Anti-Bottle.
We were brought in to craft an International campaign for consumers and retailers, including custom Artist Series branding elements, product print production, sales collateral, point-of-purchase displays, and a limited edition collector’s box for key media and retail partners. Each box contained the three winning Artist Series Anti-Bottles, along with collector’s cards, a press release and sales collateral.
Drawing from the winning art, we incorporated silver as the signature element throughout the campaign. We foil-stamped and embossed the collectors box and packaging with the Artist Series logo, and used silver to highlight call-outs throughout campaign materials.